Edge of the World is an inspiring story from director Randy Redroad that explores the personal journeys of three at-risk youth and the coach who teaches them the power of perseverance. The film is the first feature-length film to illustrate Cal Farley’s Boys Ranch’s life-changing services since 1946
For this campaign, I was responsible for many of the digital assets, including the Amarillo trailer, social media posts and emails to promote the film. The film showcased at a number of film festivals and in Amarillo. After the festivals and Amarillo premiere, we followed up with promotions to purchase the DVD or buy it through a variety of streaming platforms. The campaign was also part of the nonprofit’s larger 80th-anniversary celebration.
