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2026 Minoru Yasui Day: What Would Min Do?

Role: Communications Strategy & Creative Direction
Partners: Minoru Yasui Legacy Project, Oregon Historical Society, Japanese American Museum of Oregon
Scope: Integrated campaign, media relations, hybrid event, livestream production
Collaboration: Executive leadership, planning committees, external vendors, speakers, educators, and community partners
Tools: Adobe Creative Suite, Canva, Wix, Eventbrite, Social Media Channels, YouTube

In 2026, Minoru Yasui Day marked the 10th anniversary of Oregon’s permanent designation of March 28 and the 250th anniversary of the Declaration of Independence—framing a timely exploration of democracy and civil rights.

For the 2026 program, I led communications and campaign strategy for a hybrid event presented by the Minoru Yasui Legacy Project in partnership with the Japanese American Museum of Oregon (JAMO) and hosted by the Oregon Historical Society (OHS), engaging audiences in dialogue around contested histories and their relevance today.

I executed an integrated, cross-channel campaign across web, email, social, print, and Eventbrite, while coordinating press and YouTube livestream. The campaign expanded in-person and remote reach and strengthened partner collaboration around a shared civic moment.

Results

120+

In-Person Attendees:
At Event Capacity

57+

Concurrent Livestream
Attendees

146+

Views

17

Partner
Organizations

Social Media

Email Marketing