Ashley Baca

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Connecting
People, Purpose,
& Possibility

Connecting
People, Purpose
& Possibility

Combining strategy, storytelling, and creative direction, I help organizations build connections, inspire action, and achieve meaningful results.

My Approach

I’m a strategic communications, marketing, and creative professional with more than 15 years of experience turning stories into action—building stronger brands, deepening relationships, and connecting organizations with the people and communities they serve.
I enjoy finding opportunities others might overlook and translating them into thoughtful strategies that increase visibility, deepen engagement, and create lasting impact. Whether developing a communications strategy, launching a fundraising campaign, designing a website, or building a brand, my work is always grounded in the mission, the goals, and the people behind them.

Bringing Ideas
to Life

From fundraising campaigns to websites and brand development, here are a some projects that reflect the kind of work I love to do.

Minoru Yasui Legacy Project

Minoru Yasui Day

Annual Event Campaign & Planning

View Project
Minoru Yasui Legacy Project

Minoru Yasui Day

Annual Event Campaign & Planning
View Project

Brooklyn Cooperative Preschool

Fundraising System Development & Campaign Strategy
View Project

Cal Farley's Boys Ranch

Website Redesign
View Project

Cal Farley's Boys Ranch

Website Redesign

View Project

Kirk & Sons Hazelnuts

Brand Update

View Project

Kirk & Sons Hazelnuts

Brand Update
View Project

Raise Up App

App Concept Design
View Project

Balunsd

Brand Design & Collateral
View Project

Expertise

  • Strategic Communications
  • Cause Marketing
  • Fundraising Campaigns
  • Donor Engagement
  • Brand Storytelling
  • Social Media Strategy & Management
  • Content Creation & Strategy
  • Event Campaigns & Planning
  • Community Partnerships
  • Email Marketing
  • Website Strategy & UX
  • Cross-Channel Campaigns
  • Creative Direction
  • Project & Workflow Management
  • Livestream/Hybrid Event Planning & Coordination

    • Platforms & Tools

  • Adobe Creative Suite, Canva
  • WordPress, Elementor, Divi, WooCommerce, Eventbrite, HTML, CSS, SEO
  • Google Grants, Adwords, Analytics & Tag Manager
  • Publr, Buffer, Hootsuite
  • Blackbaud / Luminate Online, Bloomberang, Paypal Donations
  • MailChimp, Constant Contact
  • Photography, Videography, Video Editing & Motion Graphics
  • Print & Digital Production
  • Copywriting & Editing
  • Sketch, Figma