Kirk & Sons Hazelnuts
Brand Refresh
Original Logo
After working with the Kirk family for some time, I recognized an opportunity to strengthen their visual identity. I explored updated logo concepts and developed a broader collection of branding assets and collateral to better support their business as it continued to grow.
Update
The redesign focused on evolving—not replacing—the existing brand. By preserving its core visual elements while simplifying the design and improving contrast, the updated logo became more flexible for use across signage, packaging, print, digital media, and promotional materials.
Branded Collateral
