Challenge
The preschool relied on an expensive third-party fundraising platform and disconnected fundraising efforts that required significant volunteer time and resources.
Solution
Built a flexible WordPress and WooCommerce fundraising platform that supported multiple fundraising models, including direct donations, raffle ticket sales, and revenue-sharing product fundraisers. The system enabled supporters to purchase items such as holiday wreaths and pies while generating proceeds for the preschool, creating a scalable framework for year-round fundraising campaigns. I also developed reusable campaign templates, messaging frameworks, and cross-channel marketing strategies to support consistent fundraising efforts throughout the year.
Results
- Eliminated $1,000/year in platform fees
- Raised a full year’s fundraising goal in roughly half the previous timeframe
- Created a sustainable fundraising system
- Increased participation through mobile-friendly donation and campaign experiences
Responsibilities
- Fundraising strategy and campaign planning
- Website and donation platform development
- User experience and donor journey design
- Campaign branding, design and direction
- Email, text, and social media marketing
- Fundraising analytics and performance tracking
Marketing Director/Creative Direction: Ashley Baca
Fundraising Director: Samantha Black
Fundraising Coordinator: Renee Berg
Falling for Brooklyn was a two-week fall fundraising campaign designed to increase community participation and support the preschool’s annual fundraising goals. Timed to coincide with GivingTuesday and supported by a double-entry raffle incentive, the campaign generated nearly $5,000 in donations in just two weeks, with GivingTuesday serving as the primary driver of participation and revenue.
Website Design
Social Media
Be Merry: Holiday Greens Fundraiser was a 17-day revenue-sharing fundraising campaign conducted in partnership with Teufel Holly Farms. By moving sales and order management onto the preschool’s website, the campaign demonstrated the flexibility and convenience of the new fundraising platform while generating more than $1,700 in proceeds for the preschool.
